A Unique Shopping Experience

Agency

De Nada Creative

Client

Younit Los Angeles

Responsibilities

Art Direction

Brand Identity

Web Design

UX/UI

Naming

Big Idea

Younit Los Angeles is an E-commerce platform that connects boutique owners to quality and exclusive wholesale merchandise. Younit aims to educate and guide business owners through their journey. They accomplish this by putting the community first over anything else. They understand that sometimes you need a friend in your corner rooting for you the most.

I structured the company from the inside and out. I designed a visual identity that would be recognizable and ownable in the e-commerce market. We honed in on the idea of being welcoming and unapologetically upbeat. These values helped us craft a striking color palette, typography treatments, and overall art direction. 

De_Nada_Younit_Page_Assets-02.jpg
De_Nada_Younit_Page_Assets-03.jpg
De_Nada_Younit_Page_Assets-04.jpg
De_Nada_Younit_Page_Assets.jpg
3.jpg
Younit_Case_StudyArtboard 2 copy 2.jpg
105_urban_poster_mockup.jpg

Connecting With An Audience

At the beginning of the website we designed an animated experience for the user. We gave them a brief description of some of Younit’s beliefs. From the beginning we want the user to understand Younits mission statement and begin to establish the brands tone of voice. 

Product Overview

Selling the product as best as possible is our main priority. To do so, we designed a shopping interface that was not common in the wholesale marketplace. We created
an interactive image gallery in each collection page.This feature made it easy for the user to see the collection as a whole, VS the traditional approach of scrolling through a variety of images.

Creating Demand

We built a unique shopping experience by creating demand. Every collection that's uploaded on Younit is unique, but it won't be there forever. There is a countdown on each product that reminds the shopper how much time they have before it's gone. 

Younit_ScreensArtboard 7.jpg
Younit_ScreensArtboard 6.jpg
Younit_ScreensArtboard 3.jpg
Younit_ScreensArtboard 1.jpg
Younit_ScreensArtboard 2.jpg
Younit_ScreensArtboard 5.jpg
Frame 13.png
SHOP_4.png
SHOP_6.png
SHOPS.png
SHOP_9.png
Frame 13_2.png

Other Projects

  • Paraiso Packing

    Paraiso Packing reminds you that labels matter in a world that rejects them.

    View Project

  • Estrella Jalisco

    Esta Dia De Los Muertos, Recuerda Tu Estrella.

    View Project

  • Amazon Fire TV

    Giving “get into it” a new meaning.

    View Project

  • Amor Eterno

    Honoring one of the greatest Mexican Artists of all time.

    View Project

  • The Grill Dads

    You click for the food and follow for their personality.

    View Project