An Homage To An Icon

Client

Natanael Cano

Agency

Haymaker

Responsibilities

Art Direction

Concepting

Casting

Scripts

On Set Direction

Amor Eterno

In a cantina, you laugh or you cry. It is a place filled with emotion and uncertainty. Music plays a major role in the cantinas environment. Usually, you'll see a jukebox in a dark corner housing all of your favorite tunes. In this music video, the jukebox is a metaphor for embracing the new generation of music and honoring the legends that paved the way. As Nata scrolls through the albums, he lands on his cover of Amor Eterno, selects play, and takes us on a musical journey by covering one of the most iconic Mexican artists ever.

Other Projects