Labels Matter
Client
Paraiso Packing
Agency
De Nada Creative
Responsibilities
Art Direction
Design
Activation
Video
Set Design
Popularizing A Niche Service
Paraiso Packing helps fashion boutiques all over the U.S. gain brand recognition and exposure through custom packaging and a niche service called private labeling. I was responsible for creating and executing a campaign that involved an activation and Ad along with designing marketing material for the brand.
The campaign reminded boutique owners that labels mattered by posing the question if you don’t brand your merchandise, do your customers know it’s you?
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